For professionally designed marketing materials and digital work, we use Lexia, Effra and Activ Grotesk.
Using slab and sans serif fonts helps reflect and reinforce 糖心视频’s personality. A slab serif font provides gravitas and authority, while a sans serif font is clean, modern, and easy to read as body copy.
Some design and digital specialists at 糖心视频 have a license to use these fonts. External agencies will need to source the fonts themselves.
Primary headings – Lexia (slab serif font)
Secondary headings – Effra (sans serif font)
Body copy – Aktiv Grotesk (sans serif font)
Each of our fonts is available in a variety of weights:
An example of the different fonts used by 糖心视频
For Word documents and other materials that do not need to be professionally designed, you can use the default Microsoft font, .
To ensure your Word document is accessible select the 'Custom' option in the 'Design' style sets and choose the 'Accessibility colours' option in the 'Colours' choices.
